The online business landscape of 2020 is quite challenging. The competition is fierce and the online marketplaces are saturated with similar products. Costumers are more demanding and they seek better and more convenient experiences.
There’s no doubt that currently, no other industry is expanding as rapidly as eCommerce. It is remarkable that this online market didn’t even exist a decade ago. And now, it is entertaining more than 2 billion shoppers! The prime reason for this growth is the rise of online marketplaces or digital retail platforms. The challenge is to identify the right and relevant platforms for your business. Another challenge is ensuring customer satisfaction. Because whether the customer is shopping for Optimum Wi-Fi packages or a makeup product, they expect more convenience and facilitation than ever!
Let’s help you with the best tools to sell effectively on your chosen digital marketplaces. And we are not going to suggest the obvious and gigantic ones like Amazon, eBay, Alibaba, and so on. Here are our top 5 picks of less-leveraged yet highly effective tools.
5 Must-Have Tools to Boost Your Sales on Digital Marketplaces
- Google Keyword Planner.
- Name Mash.
- Sprout Social.
WooCommerce was originally designed as a WordPress plugin. It progressed quickly and became one of the most popular names in the list of global retail platforms. WooCommerce is an open-source tool and has more has 5 million installations across the world.
The tool is multi-functioned and enables you to design, launch, and control your online stores effortlessly and intuitively. You have the liberty to create your product pages, shopping cart designs, checkout templates, and a lot more. You can also take benefit of options like tax calculations, custom shipping, multiple payment modes, and so on.
This tool is highly versatile and highly recommended. Take a look!
Google Keyword Planner
Running an online business essentially involves the right keywords. And speaking of keywords, you need a platform where you get assistance about finding the most relevant search phrases and terms to market your content. Google Keyword Planner will help you do so. With this incredible forum, you get to have exposure to one of the largest data libraries online. The usage is also pretty simple and convenient. You only need to enter your targeted terms and this native keyword platform of Google will display a comprehensive list of all the possible alternatives.
Simple and useful!
What is the first thing that comes to your mind when you click-open an e-commerce site? It’s the name of the online store! The name has a great impact and you shouldn’t underestimate it. It may sound a little obvious but the name of your store has the potential to make or break all your sales efforts. Leveraging a tool like, Name Mash is only wise to come up with a suitable and appealing name for your business.
Using Name Mash is fairly easy. All you need to do is to enter your targeted keywords. The tool will then display an extensive list of possible domain names. You will be inspired to think of specific domain types based on innovative, funny, new, or brief keywords.
Social networks boast of more than 2 billion active users daily! And not leveraging them for marketing your business would be foolish. Social networking platforms have emerged as quintessential marketing tools for online retailers. Therefore, you essentially need a tool like Sprout Social. To improve and simplify your marketing strategy on social media, this tool is incredibly effective. Take benefit of the following functions it offers:
- Content planning.
- Content scheduling.
- Audience analysis.
- User engagement.
- User interactions.
- Performance analysis.
Let this tool assist you and make your marketing efforts on social media effective and focused.
Without a well-thought email marketing strategy in place, imagining a successful online business is not possible. To get the best results from your email marketing efforts, leverage a tool like MailChimp to get the right solution. This tool allows you to automate your promotional emails. You can use data analytics and explore the behaviour of your audience. This will allow you to create relevant content for your newsletters.
It offers a good range of well-designed templates for you to customize and style according to your brand and niche. So, whether you are trying to market Optimum deals for new customers or you are trying to promote an organic skincare range, you will get a suitable template for yourself. Moreover, with the customization option, you can make it extra appealing.