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Selling the Golden Road

Selling the Golden Road

You are fulfilling your dreams, selling real estate. I bet you can practically smell a good deal you’re so good. There isn’t a property too large or small for you and your team. With all those skills, it is important to really get them out there.

You may have heard the phrase; a well-marketed inferior product will almost always outsell a poorly marketed, superior product. Advertising is only one cog in the wheel.

Did I mention you have to get yourself out there? In the time of the internet, your ability to connect is most important. Surely, you have a website, right? If no, the end is not near. (just closer) You want to be able to provide your clients with maximum ease when rendering your services. You want beautiful pictures of your favorite sales. You want to engage your customers through blogs and messages. This can be done with a modern robust website. It is very easy for you to build a real estate website.

A quick tip on building your own website, WordPress is a great place to start. It is commonly used by many platforms, is simple to use, and free. (You must pay to host though) Let’s talk about some things you will want to focus on when building your real estate website. The first and most important things you want are bright, crisp, vivid images. Nothing will show off your skills as a real estate agent, more than bold, beautiful images of the properties you have sold.

Your website is your mobile portfolio. Save your best images for your home screen. You might even want to consider doing some videos for your website. The usage of drones makes this quite easy. Mixed media is a good idea and will help you stand out from the crowd.

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When setting up your website, keep in mind the idea is to build connections and make sales. Make sure to include a contact form that allows you to get the client’s information and questions upfront, and then contact them at a later time. Don’t let time zones get in your way of a potential deal.

You will also want to have your portfolio easily viewed, and search-friendly. (SEO and User) Do not forget to integrate your social media accounts. You never know where you might meet a potential client. You want to have everything pointing in the direction of contacting you.

This can encourage faster interaction and increase the potential for new clients. The easier you make things on others, the more likely to retain their services. Imagine if you sold just two more houses a year because you had a properly integrated website. You are more likely to sell much more than that, but even just one should make it worth it. On top of your initial sales boost, you will keep gaining contacts and connections. These lead to future sales! Of course, you can be a successful real estate agent without a website. But why should you limit your options? You work hard to be the best you can be, make sure your online portfolio reflects your greatness.

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