Targeted Social Media Advertisement Campaign has a much better chance of giving you more return on investment than any other social media marketing strategy. You need to be aware of all the latest social media trends if you want to make the most out of your social media ads campaign.
To make things easier for you, following is a checklist of Latest Facebook trends that can maximize your ROI
Build Trust Through Engagement
This is not a trend per se but can act as a powerful leverage for your entire social media marketing strategy. Ultimately, it is all about whether you can engage your audience or not. It all comes down to whether people want to stay on your platform or not. You can’t do that without building a relationship of trust with the. So, what do you need to do to make your Social Media Marketing Strategy effective in 2019? Build trust by engaging your audience in a meaningful way.
Seasonal Marketing Campaign
As a social media marketer, you probably already know about targeted marketing. Another trend that you need to consider from now is Seasonal Ads campaign for Facebook. This is where most marketers come in during holidays and spend their money on selling their products relevant to the Holiday.
The result of this trend? Your advertisement cost would increase because of the massive competition that you have to face. So, when thinking about your Ads costs, make sure to keep this factor in mind as well.
If you don’t know anything about seasonal marketing, then we suggest you go to Social Connection. SC social media company is a Melbourne based social media marketing agency that would help you know all the ins and outs of Seasonal Marketing campaign.
Quality of Ads
Social Media Giants Like Facebook and Instagram are always working to enhance user-experience and they expect you to do the same with your ads campaign as well. If you want these platforms to favor your online business then you have got to target what these social media platforms value the most, improving the user experience of people so that they want to stay on that platform.
Most Facebook ads campaigns are now focusing on this trend for maximizing the effects of their social media marketing efforts and if you want to beat your competition, this is what you need to do.
Optimize your Content for Mobile Devices
This is a must-follow trend for social media as well as any other digital marketing strategy. You need to make your visitors have a great experience with your ads campaign mainly on mobile devices. People don’t want to go to the desktop or laptop computers to visit their business, nor do they have to.
Most people prefer mobile phones for conducting all kinds of businesses so if you want your online business to do well, optimize your ads content for mobile devices. For an effective Facebook ads campaign, you need to optimize your marketing efforts with a mobile-first approach in mind.
Voice search via Virtual assistants like Google Assistant, Alexa, Siri etc. has become a widely accepted trend. This trend has opened up a whole new avenue for intent targeting strategies. Social Media Marketers now need to consider user intent and optimize that for maximum results.
Targeted marketing has always been about going for a specific text-based keyword, but things have changed a lot in the past few years thanks to the voice search. A massive number of people are now surfing the web via voice search so when coming up with social media marketing strategy for your business, you need to keep that in mind as well.
Utilizing Video for Advertisement
Facebook ads allow you to incorporate video content in your advertisement campaign. No matter how engaging your text-based content or images you think you have made, they still can’t beat the performance of video content for driving more sales provided that the content is engaging.
You can upload promotional videos or do live seminars and so much more. As a digital marketer, if you want to make your social media marketing campaign effective, you must add video content to your marketing campaign.
Not sure what to do for your Social Media Marketing Efforts? Hire a Social Media Marketing Agency
Coming up with an effective social media marketing strategy can be quite hard. If you are new to online business and you don’t know how to go about it then we suggest you consult a social media marketing agency. These agencies work to maximize the effects of your social media marketing campaign so that you can get more leads and in turn make better sales.
SC social media company is a Melbourne, Australia Based social media agency that would help your business gain more visibility on trending social media platforms. Consult Social Connect right now and get an effective social media marketing strategy for your business.