Facebook is a forever-growing social media platform. Its new features and constant updates always keep businesses on their toes for both – organic content posting and paid to advertise.
However, there is one this that remains constant on Facebook, and that is its effectiveness in reaching the target audience in a budget. How? Though highly targeted Facebook Marketing campaigns put a business in front of the right audience and get them to take an action.
Posting organic content does help brands in growing on Facebook. BUT, if you are looking for a continuous way to generate quality leads and increase sales, Facebook Ads are your solution. Are you already running Facebook Marketing Campaigns for your business right now? And you have not decided that this social media platform is worthy of more investment?
Considering that, you must have also thought about it if it is worth the time and effort you will spend on creating content and manage your Facebook feed. Surely, it requires a lot of effort for online advertising to pay back, but it is very cost-effective. If you still need some more convincing before investing in Facebook Advertising Services, here are reasons why you should place Ads to grow your business.
Reach Customer Directly With Facebook Ads
Facebook has almost 2.3 billion active monthly users, with six new people creating their profiles on the social media platform every second. The platform is not only for you or us but also for your customers. Every user spends an average of 30-60 minutes every day on the platform, which allows you to be seen by your customers.
However, with the reach of organic content getting limited, there are lesser chances of your business getting discovered. For instance, if the reach of business pages is 6%, and you have 200 followers on Facebook, only 12 people will see the content you publish.
On the other hand, when you place Ads on Facebook, you get a chance to be in front of your target audiences’ eye by reaching them directly. So if you are looking to grow your online business, the smartest way to succeed is to invest in a Facebook Marketing Plan that focuses on Ads campaigns.
Converting Prospects Into Customers
Every online business experiences that prospects take interest in what they offer, but for any reason, they decide to not make the purchase. Though this happens with everyone, you still need to have a plan to ensure that you will not lose that prospect.
By targeting Facebook Ads Marketing campaigns and using marketing techniques, you can reach out to those who have previously interacted with you and shown interest in what you offer. Once they do, you can further move them down the Facebook Business Marketing funnel. Using this technique combined with high-quality content and Ad creatives, you can successfully convert them to customers and grow your online business.
Generate New Leads
Once you start converting prospects into customers through your Facebook Ads Campaign, you can use the other clever marketing technique to generate more leads. By using the data collected from the newly converted customers, you can place Ads that target the audience very similar to them. And targeting a similar audience means that they will be interested in your products too.
This powerful feature works wonders to boost the Facebook Engagement Rate for campaigns and is the best friend of every Facebook Ad Agency. As it creates a lookalike audience, the chances are the audience will contain your leads and eventually grow your online business.
Whether you invest in Facebook Marketing for Small businesses, mid-sized, or a large enterprise, running an Ads campaign does bring in huge sales.