Event industry has been emerging since last 10 years. Event industry now became a proper field. International universities offer the course of event management now. Approximately, every business company spent 30% of their budget on events. Events are the most expansive phase for any business organization. The cost which came to the development of the new product is less than the product launch event.
A Successful event is an essential factor for the existence of the business. Usually, companies organizer the events of a product launch event, business event, business meeting, company trade show, for better customer relationship, and the product training workshop. Event industry generated billions of dollars in revenue.
The number of income figures is increasing, which came through the event and event is the perfect way for the company to tell their customers and audience about company products and brand identity.
Audience engagement in the event had the key factor between successful and flop event after the revolution in technology. Advance technology playing a mainstream role in different fields. Personal life and society affected by technology innovations. Technology has been changing the shape of business trends for several years. Business strategies with the use of technology produced highly profitable results in business.
Before 20 or 30 years ago, business organizations didn’t know, how they could get beneficial results from their event and what is the required factors for the successful event. But now technology gave awareness to the business organizations. Companies used different technology electronic devices such as iPad’s, tablets, virtual reality, etc., in their events for attendees engagement and interaction with company organizations in better and an effective way.
Event organizers make sure that, iPad should be in every attendee’s hand for a unique and remarkable experience. Therefore for this purpose, they hire the iPad’s from iPad Hire companies for short terms of the period at a cheap price and fulfill their business needs in the event.
Here we will discuss some creative and entertainment ideas for attendee engagement in an event:
- Virtual reality
- Online quizzes and games
- Use of Social media
Virtual reality is the finest and successful invention of technology. The experience of virtual reality for the attendee is unforgettable. Peoples came to the events for getting new information, ideas and to meet with professionals and experts. The perfect way for event organizers to show their attendees, what is the purpose of the event, about company brand and existing customer experience with the company rather than telling them intensive stories about the company and products.
Virtual reality removes the barriers between peoples, now attendee could take part in the event while sitting at his room chair. The value of virtual reality has been increasing with the passage of time. Virtual reality is the new form of the existing internet. VR technology is still developing. Therefore, this technology is costly rather than other technology.
Small businesses should hire VR from VR Hire companies and use it in their events for short terms of periods. Through rental services, small businesses could save extra cost and time.
Online quizzes and games
Event organizer needs to give some enjoyable moment to their attendees during the event. For this purpose, online quizzes are the best choice and the announcement for quiz winner. But the quiz should be very specific, it could be about the company, about the city where the event is taking place, etc. Winner will get a reward from the company. Price could be in the shape of money, free company services and products.
Games are also the best option to use. Through these activities, attendees mind will be diverted for some time, after the end of game and quiz session attendee will concentrate on an event with fresh and relax the mind.
Use of social media
The alternative option of games and quizzes are the use of social media during the session. People want to share their ideas and activities at every moment. Social media gave them the opportunity to do this. Use of social media during the event is a highly famous and powerful tool which play an important role in the success of the event.