Today we have to talk about SEO techniques for videos on YouTube since we have reached an exciting and often unknown part of this series about marketing with videos on YouTube.
I will try to answer the question: how to optimize your videos to achieve organic traffic to your YouTube channel?
It seems to many newbies that video marketing is magical. Many speak of viral videos that magically become the most-watched of the moment. We talk about cases as relevant and momentous as:
If you’re not a Rockstar, or the lottery with an impossible video to prepare or align with a business strategy, what can you do to try to generate visit to your YouTube channel, and then make these visits go from YouTube to your blog, to try to make your marketing actions profitable with videos?
Interesting question, right? I start today with the first series of responses.
The four pillars of SEO for videos on YouTube
To answer the question about how to position your videos on YouTube, you have to consider four different pillars:
- Your content must be good and interesting. That is the fundamental thing. As much as you strive in other aspects, if when they arrive on your YouTube channel, your videos are wrong, the visitors will leave forever. What a waste of time, don’t you think?
- Your videos must be tagged appropriately. That’s why I’m going to talk about metadata, which is the information that describes the video you just recorded with text.
- We must try to generate a positive impact, the impact of social proof with a community effect.
- You must use promotional and advertising tactics of your videos.
Contents: how to make attractive and interesting videos?
The first question points on how to make attractive and interesting videos.
My first recommendation is that you make educational videos. It’s about preparing topics of interest, perhaps based on questions that your readers have asked you.
- If you are already working with your YouTube channel, analyze your statistics, your insights, to see the most successful videos.
- Check the comments to your videos to find topics that you have not yet answered.
- Another good idea is to watch the most popular videos on YouTube, and analyze what people say in the comments to inspire you.
The key is to locate issues and questions that people may be asking and try to answer them. If you want to make your video more attractive, then you can subscribe to video blocks where you can get more royalty-free videos. Though videoblocks subscription fees a little bit higher, you can buy video blocks from SEO group buy Tools where you can get more SEO tools at a very cheap price.
Four key factors to take into account
- Ideally, your videos are short. The shorter, the better, since the level of attention, drops a lot after the first 120 seconds. I know it’s not always easy. I speak from experience, and I rarely make it!
- And since you are making the investment of your time in recording videos, it is essential that you make evergreen content, that is, content that never dies, instead of creating content about an event or a fashion series (scheduled obsolescence).
- Going a little further, the basic rule for recording your video is that you start by introducing yourself and mentioning the URL of your blog. Remember that other bloggers may embed your video in their blog. If your videos do not have a watermark, it is essential that you make that oral mention to your blog.
- A simple way to guide your followers in your videos is to use the Tell-Show-Tell rule: start by telling what you are going to show, then make your demo live, and you end your video by retelling what you have shown.
Here you have more ideas to prepare good educational videos.
Do not be pedantic. People prefer friends-experts
I think it is essential to speak in people’s language. The tone should be conversational-casual since a video of someone speaking in a very formal way could be perceived as a teacher’s lesson, and that is not what we are looking to achieve. Surely you prefer to talk to a friend than to a student forced to attend your classes. The tone changes everything. A good trick is to imagine a good friend and replicate a conversation you could have with him in a cafe or at home.
What you do in writing on the blog should be consistent with what you record with your camera and then distribute on YouTube. You want people to connect with you. This is your purpose. And your hook is to offer answers to important questions for some people in your niche.
Take good care of closing your videos
It is essential to finish your video with a clear call to action:
- Visit my blog
- Comment on this video.
- Share on Twitter
People do nothing if you don’t beg. We all have little time today. If you have something to ask, ask for it and better if what you ask them can be completed in less than 10 seconds. 10 seconds of attention are worth a lot to a user in a hurry.
Metadata: how to optimize metadata on YouTube?
I assume that your content is good and interesting. Well, then it is natural that you want to give them maximum visibility.
Start with a keyword in YouTube Instant
YouTube is a search engine where you will find functionality similar to what exists in Google, and in this case it is called YouTube Instant.
When you put a keyword in the search engine, the most common searches on YouTube will appear, and this will undoubtedly be a good way to find the keywords used by users.
The Title is The Key:
Once you are clear about that keyword, try to integrate it into the title, once or twice if it is a competitive word. In case of doubt, always bet on your reader, and abstain from tricks. The title of your video ends up defining other very important elements for the visibility of your videos, such as the presence of your video as a YouTube suggestion at the end of another video related to yours.
A good description helps you to rank better.
It is very important that the description be very explicit. One of the tricks to make sure that YouTube sends you traffic to the blog is to put the URL of the home page of your blog as the first element of your description, including the famous https: // (don’t forget it). This will allow each of your videos to send visits to your blog. You can play with different URLs, and if you have for example a landing page to register your newsletter, then you will shorten the path to a possible conversion to an email subscriber. Another page that usually works well is the “About” page.
The description must be explicit and at the same time have some hook that justifies watching your video. In general, write little in the description and try to use very short paragraphs. It is important that your keyword appears at least a couple of times in the description, as well as other related keywords at the semantic level.
Also as a signature, at the bottom of the description, you can use a message and a greeting that includes your name and your URL again.
Category, thumbnail image and tags
Advancing in the field of categories, I usually publish my videos in the “tips”, which in English is the “how to” category, since this is really what my videos are about. So choose the category that best describes the content of your blog.
Another of the elements that serve to incite the click on your video is the thumbnail or bullet, thumbnail in English. YouTube allows you to integrate a thumbnail of your video, and it does it automatically. What it does is take a picture at 25, 50 and 75 percent of the time of your video, and you must choose which one you prefer. Try to choose the one that is most representative and interesting, remembering that whenever faces appear, the choice will be better. Or better yet, make your own by integrating the title. The thumbnail image is essential to generate clicks on a result page where many other possible videos appear.
Then, it’s important to use the tags that YouTube offers you. If you have done a study on the videos that already exist on this topic, I invite you to copy the tags of the most-watched videos, as this will help you position yourself better.
The power of playlists
It is also very positive to group your videos into playlists. These playlists will allow you to group your videos according to a theme. As an example, on my channel, I have a playlist on Twitter, another on Facebook, and so I arrange the videos according to the topics. The functionality is interesting since the playlists also appear in the YouTube results, with which you occupy one more showcase. It also allows you to maximize the views of all the videos in the series.
Another topic that interests me is the subtitles. It would be very interesting if you could integrate a text version of your videos, since it is the only way YouTube has to have an explicit and unambiguous description of what this video contains.
While it is true that in English subtitles are made automatically, for now this possibility is not available in Spanish. Performing a video transcript requires additional effort. Due to this limitation, my videos have no subtitle, although they serve to improve the SEO of s. You have to know how to rationalize the use of your time. Pareto principle.
Is it worth doing all this?
There are 2 answers to this question:
- Why work badly when you can do it well without much more effort.
- Yes!A picture is worth more than 1,857 words. And in this you can see that the YouTube video comes out # 1 and in fourth position is the article where the video has been embedded in my blog. It is important to understand that the blog post has been positioned for another keyword. So here we have the same content, two different channels (the blog and the YouTube channel) and two sources of passive visits made in Google.
A powerful concept, right?