Life Style

Basics of Logo Design – How to Influence Buyers

A company’s logo is the visual frontman of the brand, so creating a perfect logo is one of the most crucial yet important steps to a successful business. It doesn’t matter if it is an international or a local brand, your logo will influence the audience who see it.

Keeping all the facts in front, the best interest you could have for your business is making use that the logo design can convey your company’s message. It should be intentional and communicate the message that you want to convey to your audience. On the other hand, a thoughtless design can lead the people to confusion, and once your potential buyer gets confused you lose a customer.

You should have a deeper insight into the psychology of your logo design, as the elements of the logo i.e. the fonts, shapes, lines, colors, and composition, all have psychological facts on the viewers. So, if we keep the facts in our mind while making out logo design, we could make in influences on the costumers’ decisions which may lead to boost up your sales.

Impact of shapes and lines on the audience

All logos, they may include an icon and text, just icon or just the text, have a shape. There are three major categories of shapes and they all have their psychological associations.

  • The geometric shapes
  • The abstract shapes
  • The organic shapes

Just like the shapes, lines play an important part in logo design. They divide space and create definition and form. Lines communicate and tell us where to stand or where to divide but beyond their certain function, lines also communicate an eye-opening deal in logo design. The most famous logo designs of the year happen to have geometric line art.

The psychological effects of color and composition

Colors play an important part in our logo design as we all are familiar that the colors contribute the strongest emotions in the human body. So, it is very important to play with your logo colors, emotionally yet logically. The colors of the logo should always embody the logic of your brand.

All these factors, the lines, shapes, fonts, and colors, are the basic elements of the logo but the main factor on which all of these elements depend is the composition. The composition of these elements impacts how the logo is going to be perceived by the audience.

Advertisement for the company’s logo

Once our logo is finalized and is ready to be introduced, we should know the right ways to advertise it. The advertisement mainly depends on the nature of your brand, let’s suppose, you are an online store, the advertisement that should be involved must be online as most of your target audience are online users. Apart from your online Ads, you are going to advertise through your shipping.

For such purposes, finding a trustworthy partner is a task. 4inlanyards, working for the last 17 years, provides you customized lanyards, printed lanyards, and even you can order personalized lanyards using their online tool.  These lanyards could have your company’s logos printed on them or they may have other details. Such services, that are provided by this store could boost up your business.


The designing of the Logo and the branding, both of these factors should be kept in mind if you want your business to succeed and influence your potential buyers along with other audience.

Atif Mallo

Atif Mallo is a freelance blogger with huge interest in technology, science, life hacks and health. He loves coffee, cheesecake and chess. Drop a line in comments to leave feedback for him.

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