What is an eCommerce Analytics Tool? Features and Benefits.

In this digital-oriented world, one of the most popular and profitable business platforms is the eCommerce analytics tool. You can sell your products and services and target your audience effortlessly. To run eCommerce business you need to take the help of software in which an eCommerce analytic tool is an important one.

On utilizing this software you can measure visitor engagement, revenue, conversion rate, traffic and so forth. All reputed e-commerce websites like Flipkart, Amazon, and Myntra review the performance of the business with the help of this software.

So, if you are going to start your eCommerce store and want to know about eCommerce analytics tool, then you have come to the right place, here we are going to tell you, what is an e-commerce analytics tool, its features, and benefits. So, let’s get started. 

What is an e-commerce analytics tool?

An e-commerce analytic tool is a tool that gives you clear insight regarding the performance of each product at the sales level, visitors’ frequency, site search analysis and conversion rates in the chart forms. And give you advice on how to convert your visitors into customers.

Right from who your audience is and what they like and dislike about your e-commerce store, this software gives you all the information. 

Features of eCommerce analytic tool:

Automated report: This tool offers you automated reports on metrics such as conversion rate and average order value; traffic and visitor engagement. 

Ecommerce dashboard: This feature gives you a clear insight into what’s going with your sales and where your business is headed. Along with that it also shows your total sells in a breaking form like shipping tax, transaction fees, product cost, and net profit. You can also see how well your visitors are converted into customers. 

Sales analytics: Without using an e-commerce analytical tool it is very difficult for you to track your purchases. This tool display who placed an order, which product was bought and where sales came from. All in all the flexibility you will be achieved with this tool is remarkable.

The greatest advantages of this metric are that it specifies revenue, net profit, refunds, discount, and more. You can track each order that has been placed, who bought it and the actual price. 

Product analytics: This metric specifies the performance of your products. Like which products are increasing your revenue and the products that are hurting your sales in a numerical and chart form. If you want to discover how much revenue and net profit a product bought, and how much got refunded, you can use this metric. 

Ecommerce reporting: The eCommerce report enables you to analyze purchase activity on your website. You can see the conversion rate, transaction information, time to purchase and other purchasing related data effortlessly.

It is worthless to build your company purchasing report by oneself when you outsource the service you will get the automated your data in a single report. No matter what kind of digital market report you want to create with the help savvyclube e-commerce tool you can drill-down into your data through multiple dimensions. 

Email reports: E-commerce analytics tool helps you stay updated regarding your business like how your e-commerce business is doing. One of the biggest advantages of using this tool is that you can check the email reports anytime from any platform.

Right from the refund, revenue, net profit to conversion rate everything you will get through an email report daily. It’s all up to you to choose e-mail reports daily, weekly or monthly. You can send to yourself and your teammates and your clients to stay updated regarding business performance. 


Every e-commerce owner has to know where his business might be heading. This metric tells you how your e-commerce store is projected to perform, based on your historic data and give you suggestions on how you can optimize your market visibility and conversion rate. You can see the forecast trend on the chart and analyze what’s the thing that requires your attention. 

All in all, the e-commerce tool has made everything easier for online business owners. Right from knowing net profit, customers’ engagement to traffic, this tool updates you everything on the dashboard. You can click here if you are seeking for the customize and advanced technology-based e-commerce analytics tool. 

Benefits of e-commerce analytic tool:

  • The tool enables you to quickly analyze your audience response and traffic sources.
  • This tool gives you a clear insight into who your customers are and what they are expecting from you and where they are coming from.
  • This tool reduces time spend on creating data reports and generates it automatically.
  • This tool tells you where your business might be heading and what promotion to offer on different products in the future. 
  • This tool determines what an optimum price so that visitors can convert into customers. 
  • This tool helps to build a robust supply chain and analyze information to detect customers as per the demographics. 
  • Customers shop online for two reasons better prices and convenience. How you would know that you are satisfying your customers? Simple by reviewing analytics. If your returning customers are still buying products from you means you are satisfying them. 
  • Different customers engage in your website in a different way, you can personalize their experience by recommending the products they are thinking of and encourage them to make a purchase. 
  • An eCommerce analytical tool gives you a clear insight into where your business is standing. 

Final Say:

We hope this comprehensive guide on how to use the eCommerce analytical tool will help you a lot. If you are looking for the advanced technology-based tool you can click here savvy cube.

It is one of the advanced algorithm-based tools which gives you clear insight regarding where your business is might be heading and how to optimize your market performance. One of the best things about this tool is that you will get 30 days free trial to check its functionality. 

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