Understanding the Importance of Business Communications
Business communication is the lifeblood on which your organization depends. High-quality business communications can affect all of your business relationships, from your staff to your customers.
Therefore, maintaining high-quality business communications should be a standard for any business that is operating today. Understanding what makes high-quality business communication and why it is so important is the first step to improving your business communications.
What is Business Communication?
The term business communication describes a very broad concept that encompasses a range of different topics, such as internal communication, customer relationships, and marketing. Thus, business communication can refer to a range of different focuses and occur on a number of different platforms.
Essentially, business communication can describe any form of information sharing the purpose of which is to benefit the organization. Some forms of business communication include:
Verbal Business Communication
Verbal communication is the exchange of information orally, this can occur over communication platforms such as video calls, online meetings, or via a phone call.
In-Person Business Communication
Face-to-face communication differs from verbal communication as it also utilizes other communication mechanisms like body language.
Written Business Communication
Written communication can be used both digitally and physically through letters or handwritten notes. The most common form of written business communication is over email or instant messaging platforms.
Visual Business Communication
Visual communication is usually most commonly used by businesses to communicate with a customer. Visual business communication is a common marketing and branding practice as it enables the quick communication of simple ideas and impressions to customers.
Why is Business Communication so Important?
Communication is vitally important for businesses of any industry; without effective business communication, your company would no longer be able to run, attract customers or make a profit. In addition, the quality of your business communication can impact your organization on a number of different levels, from your staff to your shareholders.
Business Communication Quality Effects Staff
When high levels of business communication are not upheld, your staff can suffer a number of consequences. Staff are likely going to become increasingly disengaged as they struggle to understand personal goals or how best to complete tasks. This will impact productivity rates and job satisfaction, draining business resources and increasing staff turnover rates.
Business Communication Can Impact Upper Management
When business communication is poor at an upper management level, it can have a series of negative effects. Executives do not have the information they need to make effective decisions that will positively impact the future of a business. When poor business communication is sustained across an organization for a long time, it can seriously threaten your organization’s long-term health.
Business Communication Affects Your Customers
The quality of your business communication with your customers can also have a long-term impact on your organization’s long-term health. This is because businesses that cannot communicate with customers effectively risk never building the meaningful, lasting relationships a business needs to thrive.
IT can Damage Relationships with Vendors
Without clear and effective business communications, you can never expect to maintain beneficial relationships with vendors and outsourced work. Furthermore, poor business communication leads to confusion which impacts productivity rates and limits workplace potential.
Low-quality business communication can impact the overall productivity rates of your business. As staff are confused and customers disassociated, you will experience wasted time, poor teamwork, and low morale levels. However, business communication is important because of its potentially negative consequences; maintaining high-quality business communications can offer many benefits.
What are the Benefits of High-Quality Business Communication?
Businesses run on a constant flow of information; when this information is communicated effectively, an organization can experience a number of benefits. As everyone is on the same page, confusion is reduced, and overall productivity and quality increase. When workers experience effective communication and feedback, employee engagement, satisfaction and morale are increased. You are able to innovate and push your business forward as you experience the highest quality work.
How to Improve Business Communications
Utilizing effective communication practices in your business can be the difference between meeting your long-term business goals and closing down. There are many practices and tools that a business of any industry can utilize today to improve the quality of business communications.
Use the Right Technology
Using the right technological tools can help you to increase the quality of your business communications. As VTech Support explains, you can use VoIP phones to increase productivity as staff can benefit from increased connectivity. Using technology to increase connectivity can improve business communications as all of your communication solutions are easily located. This cuts back on the confusion and wasted time associated with using too many of the wrong technological communication tools.
Practice Active Listening
It can be easy to assume that business communications are mainly focused on the way in which you are expressing yourself; however, this focus only deals with half of the practice. The quality of your listening skills can have a big impact on your overall communication quality. Therefore, you should encourage staff, in particular managers, to practice active listening to ensure high-quality communications.
Feedback is a very important part of business communications, especially when it comes to staff morale and engagement. In fact, studies have found that the majority of employees would consider leaving their job if they did not have access to adequate feedback. Feedback helps your staff to grow, improve and feel appreciated. Therefore, you should work to give all employees regular, high-quality feedback.
Create a Culture of Open Communication
Creating a culture of open communication is vital for sustaining high-quality business communications. This is because, no matter how much work you do to improve the quality of your business communications if your working culture does not support this, the effects will always be limited. A culture of open communication will promote teamwork, innovation, and creativity in your business. This is because your staff will feel comfortable expressing their opinions in this open environment, and engage with each other and their management teams.