WordPress is slowly but gradually becoming one of the most prominent platforms for creating eCommerce websites. It would not be wrong to say that most of the reputed brands across the globe are developing their sites using this ingenious platform on the internet. This very reason makes WordPress eCommerce development one of the most preferred platforms for eCommerce websites.
In case you own a WooCommerce store, it can be extremely frustrating to have low sales. This is especially true when you have the right amount of traffic. This can happen due to two reasons. Either, you are generating traffic that is low quality, or there is a need to optimize your store. In the forthcoming sections of this write-up, we have highlighted certain tips that will help you to drive traffic. We promise after reading this piece of content; you will have a fair idea of attracting traffic that converts into sales. Let’s get started with the tips.
Get the Most Out of Your Online Advertising Strategy
Only paying for advertising is not enough to bring high-quality traffic to your store. This applies to both social media ads and Google ads. Remember, the traffic that you generate with the help of paid ads will not result in a high conversion rate. However, getting high conversion rates will be contingent on the way the ads are created and optimized.
Advertising is considered to be one of the best ways to get a high volume of target customers quickly and effortlessly. To give you a fair idea, Google has more than 100 billion monthly searches, imagine all the people you can reach and possibilities of customers observing and clicking on your ads. You can even employ Facebook to showcase your ads to millions of users globally.
It is possible to create ads for your products and services with the help of specific plugins. You can employ plugins like WooCommerce Clever Google Ads to automatically create and configure your Google ads easily with the help of these steps.
- First of all, allow the app access to your Google Ads configuration. This is the best way to optimize, publish, and upload your Google Ads campaign.
- Next, you will be prompted to configure the general attributes: countries where you wish to advertise your products, the category under which your shop falls in, and the collections that you want to advertise.
- Give the app name of your store along with a couple of sentences to describe it. You can even upload an image of your logo.
- Next, the app will prompt you to write a couple of short sentences to appear in your ads. Opt for services that you wish to provide like free shipping or easy returns. It is even possible to include your phone number if you want to display it.
- In the final step, opt the daily budget that you wish to spend on advertising on
Once you have completed the steps, the plugin will get configured and your Google Ads will get created in a maximum of four days. Once your ad has been created, it is possible for you to access your own dashboard to control everything.
There are other plugins, too, like Facebook for WooCommerce that assist you to connect your website with Facebook. Through this plugin, you can create a shop on your Facebook page wherein it is possible to run dynamic ads on the platform. There is a wide array of options for WordPress and WooCommerce Online Store. You need to opt for the best method to meet your requirements.
Get Lost Customers Back
There might be an “N” number of reasons for people to leave your store before actually making a purchase. You need to have a plan in place to get them back. These are some of the ways to do that.
Employ Retargeting Campaigns
Give them a constant reminder about the products that they had previously visited by using the internet with ads. We suggest you try dynamic retargeting ads. These types of ads showcase potential clients’ ads of the same products they are browsing on your store.
Integrate a WooCommerce Wishlist Feature to Your Store
There are certain plugins like TI eCommerce Wishlist that make it effortless for visitors to save the products liked by them and wish to buy later. It is even possible for them to share the wishlist with friends and family. So, even though they do not make any purchases right now, someone in their circle might have a birthday, party or other events.
Follow Up with Abandoned Carts
There are certain plugins like Abandoned Cart Lite that assist you to send timely email notifications to both your guests and logged-in customers. It reminds them of their abandoned orders. As a store owner, it would be your responsibility to create an “N” number of abandoned orders. This includes the products that were abandoned and their value.
Develop Your Very Own Online Community
You need to create an online community that helps you to grow your site and attract more people. To do that, you need to create your blog. In the blog, you need to write about the products and services, the client needs to be covered, and topics that cover the lifestyle of your target audience. Once you can do that, it would become more accessible to sharing articles to grow without spending money.
Content generation is also one of the best ways to enhance your SEO strategy. It provides more chances for your site to appear in Google’s search results when people search for related keywords. There are various ways to enhance your WooCommerce SEO; however, the best place is to start with a useful SEO plugin.
We probably believe Yoast is one of the best alternatives for any WordPress powered site. This includes WooCommerce stores. With the help of its in-built features, it is possible to optimize your posts before publishing them on your blog. This way, it increases the chances of your website to rank in the search results page. You also need to share your content on social media to reach as many people as possible.
This way, it will assist you in driving more new traffic to your site. This will, in turn, result in potential customers navigating to your store, albeit, if your post is convincing enough. We suggest you go for the Social Network Auto Poster. This plugin assists you to publish posts from your blog to social media accounts automatically.
To utilize these WordPress eCommerce development tips effectively, we recommend you to affiliate with a WordPress development company in the USA.