When you’re a small snow plowing company looking for local customers to help you to grow, it might feel daunting, but there are many ways you can easily get the word out about your business.
The internet has made it so much easier for customers to find you, but it’s also worth looking at offline modes of marketing and traditional methods, too. Here are a few tips to get you started.
Work on Your Website
Nowadays, it’s likely that the first impression customers will have of your business will be from your website. If it’s a generic website that’s obviously been built from a template or something dated, then this could put people off. In fact, about 75% of customers base a business’s credibility on its website design, so investing in a good website will instantly promote your brand.
Use Quality Images on All Materials
From your website to your flyers and print advertisements, there are lots of places where you’ll need to use images of your premisesor your team in action clearing the driveways or roads. If you want to show the best side of your business, avoid stock photos or self-taken images and invest in a great photographer.
Take before and after shots of work you’ve completed which will show customers why they should call you up when they need you to clear their driveway. Well-taken photos will draw the eye to your advertisements and show your company in the best light. Bad stock photos will certainly attract attention, but for all the wrong reasons.
Get the Right Permits and Insurance
It can sometimes be difficult to differentiate between legitimate businesses and those that are being run by someone as a not-very-organized side hustle. If you want to give your business instant credibility, then make sure you have the right licenses and buy snow plowing insurance, or whichever relevant specialist cover applies to your type of business, and detail this on your website.
Get A Better SEO Ranking
SEO – or search engine optimization – is basically the process of getting to the top of search engine results. It’s important for multinational businesses, as it helps them find customers around the world, and it’s equally important for small, local companies, as local SEO will target clients in their geographic area. This is hugely beneficial for a small snow plowing company competing against much bigger businesses in the industry.
Essentially, businesses of all sizes can benefit from using an SEO agency. If you’re a one-person operation and don’t have the budget for professional SEO, you can do a little of it yourself, such as optimizing your Google My Business listing to improve visibility.
Build A Social Media Following
More and more people head to social media nowadays when they want to get reviews, recommendations, and more. Building a social media following is a cheap way of advertising your services and allows you to connect to customers and build brand loyalty.
This will go a long way in promoting your business for all the right reasons. If you’re still a fledgling business, then paid advertising on platforms such as Facebook is cheap and can often be very effective, as you can easily narrow down which demographics you are targeting.
In order to promote your snow plowing business, it’s important to think about what your customers want, from reliability to quality, and then find ways of showing them what you can offer. Whether your advertising is mostly online or offline, the principles are very similar.