Your brand is more than just a word, a symbol, and logo used to identify your products or services. More importantly, a brand is also a representation of your company’s core values and purpose. Branding is an important business component that must be given careful consideration since branding has a direct impact on your customers.
Here are some helpful branding techniques you can use for enhancing your beauty eCommerce website like Asian Beauty Wholesale:
- Use data analytics to serve your customers better. Data analytics is a great method in helping you understand customer preferences and consumer behavior. Data analytics tools track down consumer patterns on your website and break it down into usable information. By observing and logging purchased items, purchase dates and timelines, browsing patterns, and site traffic, you’ll be able to see which items sell the most and determine peak buying cycles to help you create better marketing strategies. It also helps you identify weak and low-selling areas and come up with solutions to balance marketing liabilities. You can also use this data to optimize your website and provide a better online shopping experience for your customers.
- Make it personal — share your story. It’s easy to get caught up in technicalities, logistics, and business strategies as an online beauty entrepreneur. However, it’s important never to lose sight of your core business values and principles, and what better way to express them to your consumers than to share your stories and make them as personal (yet professional) as possible. Sharing about your core business values and philosophy helps build trust and engagement with your customers and helps you stand out as a beauty company. Your story is what makes your beauty business unique and have a personality.
A good way to express your core business philosophy is by sharing about your story on your About Us page or Vision/Mission page. Tell about what motivated you or your business associates to start your business, and why you are doing it. It helps people empathize and recognize the ‘soul’ of your brand. It is also a good way to re-align your values and gain clarity about your business.
Be proud making a positive impact on the world. Over the years, many companies have taken pride in branding themselves through their conscious and positively impactful contributions apart from being just a business. For example, various beauty brands, especially new players, have emphasized on attributes like being eco-conscious, cruelty-free, or socially engaged in addition to catering to consumers’ beauty needs and providing beauty solutions.
Many new beauty brands highlight using fair-trade and all-natural ingredients, vegan and cruelty-free processes, or donating profit portions to social causes like educating poor children and abused women. Emphasizing other positive attributes besides being a profit-oriented company is a key strength that many beauty entrepreneurs have used to boost branding and also functions as an effective marketing strategy.
Keep it real and honest. In today’s competitive business climate where many people have already been disillusioned by promising but fake sales pitches, being honest about what your company can (and cannot) deliver is a refreshing breath of air that will surely keep your customers engaged. Like sharing your core business values, being honest about your company communicates authenticity, thus enhancing brand credibility.
Most consumers nowadays are well-informed, thanks to easy access to channels of information like the Internet where they can research, fact-check, and verify things for themselves. Enhance your brand’s credibility by practicing transparency in various ways such as properly labeling ingredients in your products, documenting manufacturing processes, opening up honest product reviews and testimonials, and being clear about your company policies such as return, refund, and shipping policies.
Focus on your target market. The most successful entrepreneurs succeed because they have a definite target market that enables them to create a clear vision and implement a highly focused, highly detailed business strategy that gets results. Thus, the most important branding strategy is to never lose focus on your target market. Although it is important to remain adaptable in the online beauty industry, it’s also important to learn to focus on your target market. The online beauty industry is dynamic and multi-faceted, and you cannot please everybody nor cater to all the needs of various demographics. You always need to start somewhere and make the best out of it, hence why always keeping your target market in mind is important to keep track of your business goals.
You can also read our blog about Grow Your E-commerce Business in 2019 With These Tips as these tips can also help you on your e-commerce business.
Branding is an integral part of surviving and thriving in the online beauty business industry. It requires being able to identify core consumer patterns and create a suitable business plan accordingly that aligns with your business intentions and values.