How to Make Your Potential Customers Trust Your Online Shop

Many advantages regarding convenience comes along with the birth of online shopping. It is loved by customers all over the world because its good benefits aren’t like any other. There are huge online shopping sites that function nationally to internationally, and there are also online stores owned by people who just want to start a small business or to sell stuff they cannot or no longer use.

If you are the latter, serious in starting or even continuing your online shop, it is not easy to get customers. It is a challenge to be known widely, to attract attention and to keep customers coming to your online shop’s page. Most especially, it is not an easy thing to earn their trust. It’s not easy but also not impossible!

Check out these 7 things that you should consider as an online store owner if you want your potential customers to trust your service:


There are online shops that definitely place their business onto the next level by getting a legal certification from local authorities and other concerned institutions. If you have such, for an online shop that has huge connections with product suppliers and that aims to grow really big, then customers will be assured that they can trust you.

Potential customers carefully look into the online shop first to see if it’s worth buying from. It can take a lot of time for them, especially if they’re very careful, which is necessary for all shoppers, but if they see your online shop’s authorization, they can jump to the product selection part in no time!


It is important for customers to know every detail they need about your online shop, the methods of transaction and the products you offer. It will be great if with just one look, they will already get to know a lot about your business. It will be awesome if they will immediately get the answers to their questions even before asking.

For product descriptions, customers love to know the size, the material, the colors available and other significant features in an instant. For prices, specify and also mention the inclusions of shipping fees, if any. For payment methods which is very crucial, note all the methods they can use and all the important accounts they have to know. For shipping information, tell them the length of time they have to spend waiting for their products.

If it seems like you’re hiding any information or if it looks like you lack sharing vital information to your potential customers, they will be suspicious and hesitant. Let customers know what they have to know.


Customers are scared of getting fooled by heartless scammers in online shopping. Many cases of scamming show that victims did not receive the product they have already paid for. It’s a waste of time and money and very heartbreaking for anyone victimized by such deceitful people.

If your online store has been running for some time already with a few followers and customers, you surely want to attract more. To prove to new possible customers that you are genuine and honest, post proofs that you really have direct access to the products or have them on-hand and that you’re really off to deliver them all.

Also, show the feedback you get from customers as proofs that orders really reach them. Allow reviews and ratings, so satisfied customers can spread the word too.


Customers need an online seller that is responsive to their inquiries. Especially when they urgently need to purchase a certain product, they have no time to wait for super late replies. Make sure that you check personal messages sent to your online store’s account and reply to them. Monitor the comments section and make sure to respond to questions.


Be where your customers are. Always have time to go online to update your online store’s content. Post and repost your products, so customers will know that you’re really striving hard to promote your honest business.

Let customers know that you are active. It’s a sign that you are reachable and that someone is definitely behind the online store they’re seeing. When customers see that your posts are dated regularly, they will have a hint that they can trust that you’re going to respond to whatever question they have.

Aside from your products, you can also post simple greetings and regards to them as your customers while relaying as well that they shouldn’t forget to check out your products for things they need.


Make sure that you deliver your messages politely and properly. Although proficiency in the right grammar and sentence construction does not totally imply authenticity of a certain business, some customers consider it as an important sign of a good online store.

The way the messages are composed and structured can affect customers who are looking clearly into those details. Little details can mean a lot to let them know if they must trust one online shopping seller.


Interact with customers. Make potential customers feel welcome once they visit your online store. In words and designs, show that friendly side of you. Even though they see an online store’s name, let customers feel that they’re just talking to a good friend online.

Be approachable and be accommodating to customers’ queries. Guide them if they’re a bit lost and new to online shopping. Help them out if they have anything they’re having dilemmas and problems regarding their purchases.

Don’t treat them as mere customers from which you’ll profit from, but treat them as your beloved friends. If you do that sincerely, it will go through your devices and reach your customers’ hearts. Build a good relationship with them to gain and maintain their trust and loyalty too for the good of both parties.


For online shoppers, it’s risky to trust online sellers because of the many risks that go with the business. That’s why online shops initially experience challenges in gaining customers who will take the risk and stay.

If you own an online shop or plan to have one, make sure that you are trustworthy and real, not some scammer. Remember that above-mentioned ways for you to, little by little, gain love and trust from potential customers. Do business clean and well.

Atif Mallo

Atif Mallo is a freelance blogger with huge interest in technology, science, life hacks and health. He loves coffee, cheesecake and chess. Drop a line in comments to leave feedback for him.

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