We all want our businesses to achieve a higher rank on Google platforms for more exposure. It has become an essential marketing step for most companies. It allows potential customers to find you, helps bring in more profits, and enables you to stand out from the crowd of competitors. So, here are five amazing steps to get you started.
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Get Your Company on this Platform
It is a given that without listing your company on this online platform, there is no way you can ever get started with it. If you already have listed your company on Google maps, you can easily skip it; Otherwise, this is a crucial step for you. Here is how you do it:
- Visit the Google website for maps. You can install the application on your mobile phone and type the name of your business to find it.
- If you see the location and name of the company in the dropdown listing, it means your company is already there. If not, read on!
- If you don’t find your firm’s name, there is a straightforward option “add a missing place” in the dropdown menu.
- Click on this option to ask you for your firm’s name, category, and location.
We advise you to check if your business exists because anyone worldwide can add listings on this platform. However, if you spot your business there already, don’t worry. It doesn’t mean they own your business or any rights to the listing. It all requires ownership proof. Meanwhile, you can also manage Google reviews for your startup.
Claim the Business Listing
Just like catering to personal reputation management requires effort, so does the process of seeking ownership on listings. It is beneficial for you, too, because initially, you only get to add your firm’s name, category, and location. Now you can add other essential details also that help you set a firm foot and appear more legit. The reason is simple. The more information you provide, the higher Google will rank your business even higher. Also, it is a critical step because unless you claim your listing and prove that you are the actual owner, there is no way you will be able to move on to the next steps.
Another critical thing is to make a free “My google business account” as it is a prerequisite to claim the listing. Make an account if you already don’t have one, and if you do, open the listings and choose the “claim this business” option and follow the prompt.
Now it is time for your business to shine and use your information. It is time for the magic of optimization when it comes to local results. Your google business account will come with a dashboard where you will notice many tabs. Select the “info” one and proceed.
Always remember to be consistent with the name and address. The aim is to provide customers with accurate information, not confuse and repel them further. It must be the same on your company website and other pages.
Go for a local phone number instead of a toll-free one because many of them are used for spam. Add the area code of your location with the number you provide to show legitimacy and gain the trust of people that you are in their area.
Now update your working hours, so customers know when to reach out to you. Update it regularly, so google ranks you on top because you’re more active. It also prevents negative reviews from customers if they approach during the hours you’re not working, so it aids your reputation management too.
Add a Description and Photos
A description works like a charm when it comes to informing people about any company. Talk about the mission and uniqueness of your company. Ensure you work it up in the tone of your brand’s voice for a better connection with the audience. Add keywords to help your business appear in search results and mention your best products.
Add photographs of your business must be added because Google loves it. It shows the platform that you’re an active user worthy of ranking higher than others. Additionally, the photo recognition advancements at Google enable photo-based results to appear before others. It is always better than a generic map image, as customers love pictures. Your retail reputation management will also improve.
Seek Reviews from Customers
Google is obsessed with customer opinion, so try to seek as many positive reviews as possible to rank on top. Personal online reputation management requires effort, but it gives rewards. Respond to every review; be it positive or negative. It shows that your profile is active and accommodating.
Without further ado, get started on your Google map listing before a competitor beats you to it. Make it unique and detailed because it is your ladder to the top!