Digital Marketing

How to get more likes on Instagram in 2023

Likes on Instagram can be necessary for a variety of reasons. They can serve as a form of validation and social proof, indicating that others find a particular post or account worthy of attention. Likes can also be used as a way to measure the success of a post or account, as a high number of likes can indicate that a post is resonating with a broad audience.

Additionally, likes can be used as a way to gauge the engagement of an audience and can help to inform future content creation. Engagement, such as comments and shares, can also be important indicators of a post’s success.

In this blog, you will get to know how you can get more likes in 2023.

How do likes help with more engagement?

Want something that can show your worthiness on Instagram? Then, let your post likes do it for you.

Likes on Instagram can increase engagement by serving as social proof. When a post receives a high number of likes, it can signal to other users that the content is worth paying attention to, and your engagement rate will blastup. This can lead to more comments, shares, and other forms of engagement. Additionally, likes can also help to increase the visibility of a post. As a post receives more likes, it is more likely to appear in users’ feeds and search results, which can lead to more engagement from a wider audience.

Likes can also be used as a way to measure the engagement of an audience and can help to inform future content creation. By tracking which posts receive the most likes, you can gain insight into what types of content your audience is most interested in and can create more of that content in the future. Likes can also be used to improve the performance of Instagram’s algorithm, as the more likes a post receives, the higher it will be pushed in the feed and search of the users who engage with that post or similar content.

Tips to get more likes

There are several ways to increase the number of likes on your Instagram posts in 2023:

Post visually appealing content

Visually appealing content on Instagram refers to content that is visually pleasing, eye-catching, and easy to consume. This type of content can include high-quality images and videos, graphics, and well-designed and easy-to-understand infographics. To create good-quality content, you should use a good camera or smartphone to take high-resolution photos and videos and edit them to improve their composition and lighting. Develop a consistent aesthetic for your brand and stick to it across your content. This can create a cohesive look and feel for your brand. You should use negative space effectively in your images to create a sense of balance and draw attention to the image’s focal point.

Instagram offers a variety of editing tools, such as filters, brightness, contrast, and saturation. Use them to enhance your images and videos. Remember that visually appealing content is not only about the technical aspects of the images or videos but also about the message you want to convey, the story you want to tell, and the emotion you want to evoke.

Optimize your Instagram profile by using keywords, a clear bio, and a professional profile picture

Optimizing your Instagram profile can increase visibility and attract more followers. It would be best to use relevant keywords in your profile name, bio, and posts describing your brand or business. This can help users find your profile when they search for those keywords. Use your bio to briefly describe your profile and include a call-to-action that encourages users to follow you. Keep your bio short, sweet, and to the point so it’s easy to read and understand. Optimize Instagram’s bio section by adding a clickable link to your website, Twitter, or other social media platforms.

Use Instagram Reels to create short, engaging videos

Instagram Reels is a feature that allows users to create short, engaging videos that can be edited with music, effects, and other creative tools. Before creating a Reel, plan what you want to share and how you want to present it. Think about the message you want to convey, the story you want to tell, and the audience you want to reach. Reels are meant to be short, attention-grabbing videos, so keep your videos under a minute in length. One of the key features of Instagram Reels is the ability to add music to your videos. Use popular songs or tracks that align with your brand to make your videos more engaging.

Host a challenge, Q&A session, or a poll too

Create a challenge that aligns with your brand or niche, and encourage your followers to participate. This can be a creative challenge, a fitness challenge, a recipe challenge, etc. Encourage your followers to ask you questions and set a specific day and time to answer them in a live session. Instagram’s poll feature can be used to ask your followers questions. This can be a fun way to get insights on what they want to see more of or even get feedback on a new product or service. Schedule your engagement campaigns regularly. This will help to keep your audience engaged and interested.

It would be best if you used Instagram Insights to track the performance of your engagement campaigns. This will help you to see what works best and what doesn’t. Remember that engagement campaigns are a way to connect with your audience. By hosting regular challenges, Q&A sessions, or polls, you can build a stronger relationship with your followers and increase engagement on your Instagram account.

Use paid promotion

Paid promotion on Instagram is a way for businesses and individuals to promote their posts or accounts to a larger audience. This can be done by creating an advertisement using Instagram’s ad creation tools and then targeting the ad to specific demographics, interests, or behaviors. The cost of the promotion will depend on the targeting options and budget set by the advertiser. Paid promotion can increase brand awareness, drive website traffic, and generate leads and sales.


We hope these tips are going to help you out. Also, it’s essential to keep in mind that getting more likes on Instagram in 2023 will require you to be creative and adapt to the new features and trends that Instagram will bring. As the algorithm and features change, so should your approach to social media marketing. So, utilize these tips and boost your likes.

Atif Mallo

Atif Mallo is a freelance blogger with huge interest in technology, science, life hacks and health. He loves coffee, cheesecake and chess. Drop a line in comments to leave feedback for him.

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