2024 is going to be a game changer for medical businesses especially when it comes to devising marketing strategies that align well with the rapidly evolving technologies.
Since more people are using mobile devices to search for healthcare options, it makes a lot of sense to tweak your medical marketing strategies according to their changing behaviours. Whether you run a pharmacy store, a hospital, or serve patients in your own clinic, one of the most crucial initiatives you should take is to grow your medical business by marketing it the right way.
You can do this by following the current marketing trends in the healthcare industry to achieve your business goals. Here’s a list of the top four medical marketing trends of 2024 that will help you do just that.
Table of Contents
Voice Search Is Here To Stay
Every smartphone has a voice assistant to make life much easier. Fifty-two percent of people also prefer voice-activated devices in their homes so they don’t have to type the queries. Therefore, it’s a wise idea for medical businesses to optimize their online platforms for voice search with long-tail keywords to achieve SEO success.
Content Marketing Leads Well
Content is an integral part of marketing. Therefore, a strong content marketing strategy helps a medical business attract loyal patients and increase conversion rates.
Start off by identifying your clients’ needs and come up with high-quality content that provides relevant information to them. Even if you’re new to content marketing, you can consult a medical marketing company that helps increase traffic on your website.
Video Marketing Is On The Rise
People are attracted to visual content more as compared to written content. That said, video content marketing is a great way to increase patient volume. It’s highly engaging and provides complete information about medical services without causing boredom. The video should have a strong message with factual content so that the audience stays connected.
It’s also important to upload the video content with tags to optimize it according to the search engine requirements. If you run out of tag ideas, this SEO company for doctors can help you generate appropriate tags for your videos.
Building A Mobile-Friendly Website Is A Wise Decision
Perhaps, most of your clients are online and that’s how they’re looking for the best healthcare providers available in their region. That’s why it’s time to make your business available on their mobile devices. Having a mobile-friendly website is a feasible option so that your potential clients can easily visit your website on their mobile phones and reach you out directly.
Creating a mobile-friendly platform website that offers informative videos and a one-on-one communication platform for assisting the patients is the new trend.
It might be that your competitors already have a mobile-friendly website. If that’s the case, you should take a step ahead and outsource website development professionals who can make your website a responsive one.
Paid Advertisements Seem Promising
Medical businesses have a lot to benefit from posting ads on social media. The good news is that Paid ads are making waves on Facebook in 2024.
Posting images with appealing captions, video ads, and other relevant content on social media builds customer awareness which in turn may increase the number of patients visiting your office or clinic. Understanding how keywords work will also help in making an ad more attractive.
Once you’ve invested in a well-designed paid ad, you should make sure to keep a track of the results on social media so you can devise the next advertising strategy based on the success rate.
The Takeaway
If you want to increase and retain your flow of new and returning patients, always try and focus on the emerging trends and show a willingness to evolve in the digital world. It’s time to think beyond just delighting patients in the traditional way. Digitizing your medical business by following the ongoing marketing trends is the next big thing you should focus on.
