More than 70% of Americans use Instagram to advance their business, implying that Instagram has become cardinal for the marketers and the brands to sell their services. Through Instagram, marketers can generate visually compelling content that is notably preferred by target customers. So, if you have been inactive on Instagram for any of the reasons, it is the right time to become active on this platform and start enduring the unbelievable potentials this social media giant has to boom your business.
Instagram offers distinct accounts based on the requirements of the consumers. If you want to advertise for your business specifically, then connecting with the Instagram business account should be your priority.
Instagram Business Account
An Instagram business account offers multiple amenities for marketers to broadcast their products. It provides a contact button, business profile, and above all, the ease of advertising your products. You will get affiliated links through which you can partner with other brands.
An Instagram business account will also enable the customers to directly shop from the Instagram profile without going to the official website.
First Post on Instagram
You have created the Instagram profile, and now you want to post something on it. Posts are the fundamental identity of someone’s account, and therefore, you must choose wisely, which post has the potential to target the audience.
Here, I will tell you what should be included in the content while posting it for the first time. If you follow all my suggestions completely, then your first Instagram post will get more interaction, and it will help you increase the popularity of your brand.
Which things should be included in your first Instagram post?
To enhance the engagement on your first Instagram business post, you will have to embellish your posts with certain things that I am going to mention below. Your posts will never go out of class if you post as per the following strategies.
1. Focus on the First Impression
The importance of first impression matters in real as well as the virtual world. The first thing people notice on your page is your profile picture. Therefore, use a compelling profile picture that depicts the true essence of your brand. Having an elegant logo in your profile picture is much more identifiable than a random image. Moreover, your bio should be complete and up-to-date.
2. Visualize your post
Try to include images and animations in your first post. People interact more with posts that have graphical representations. Expressing the vital aspects of your posts through images is never going to betray you.
Your first post should be directly hitting the primary spirit of your brand. Be relevant and post the stuff that comes under the circle of your niche. You cannot display the images of hockey for a brand that is promoting the garments.
4. Use Hashtags
You can optimize your first post if you include hashtags in it. Hashtags help search engines to find your posts conveniently. Furthermore, visitors of Instagram will also be able to search for your posts if you use hashtags.
HashtagsForLikes is a platform where you can find suitable hashtags for your business. It will provide you creative ideas to adorn your Instagram posts with relevant hashtags. You will undoubtedly see a significant boost in the engagement of your posts after employing the tags of HashtagsForLikes.
5. Link your Posts with Instagram Stories
Instagram stories offer a great way to expand your reach by publishing 15 seconds videos. You can also mention the Instagram stories while posting about your brand’s stuff.
6. Capitalize the Opportunity of other Social Media Platforms
If you share your first post to the different social media platforms as well, then your posts will have the interactions of diversified people. Sharing your posts on Facebook, Twitter, and YouTube will increase the average of your sales.
7. Mention other Brands
You can mention other brands and users by using @ sign. In this way, famous brands will start following your profile, and your presence will drastically increase. This thing is also essential if you want to follow the strategies of successful competitors.
8. Offer Discounts
Even though offering certain discounts will augment the sales; however, you cannot offer a discount on your first post. After posting relevant content for some days, you can divert the attention of your audience to some offers and discounts. Famous brands offer several packages every month to allure the customers for buying something.
9. Run ads to promote your First Post
You have posted something on your Instagram profile, but when you check the statistics of the post, you feel despondent because nobody has seen your post. To skyrocket the reach of your post, run targeted ads that will promote your content. Advertisements have the potential to disseminate your posts to the millions of people.
Instagram should be a primary platform to boost your business, given the fact that it is growing with an extremely rapid rate. You cannot afford to miss the opportunity to give rise to your business.