What is ADA, And Why Is It Important For Your Website?

When creating a website, there are plenty of factors to consider to ensure a seamless and enjoyable experience for all users. Unfortunately, one crucial consideration that is often overlooked is accessibility. This oversight can lead to significant problems, especially for individuals with disabilities who may struggle to navigate websites that aren’t designed with their needs in mind.

But, the internet doesn’t discriminate among its users. To ensure that each website is accessible to everyone, including people with disabilities, the Americans with Disabilities Act (ADA) came to fruition. This federal law requires that businesses and organizations make their websites accessible to individuals with disabilities, just as they must make their physical locations accessible. By complying with the requirements of the ADA, developers can create more inclusive, welcoming, and user-friendly websites.

This blog post will examine ADA compliance and its importance to your website. Let’s get started!

What is ADA compliance?

ADA Compliance refers to adherence to the Americans with Disabilities Act (ADA), a federal law that prohibits discrimination against people with disabilities. The ADA was enacted in 1990 to ensure equal opportunities for individuals with disabilities in all aspects of public life, including employment, transportation, telecommunications, and public accommodations.

Regarding website design and development, ADA Compliance means that a website is accessible to people with disabilities. This includes individuals with visual, auditory, and motor impairments. Making a website accessible means removing barriers that prevent individuals with disabilities from accessing information and services online.

Benefits of ADA compliance for Websites

ADA Compliance isn’t just a legal requirement; it also offers a range of benefits for website owners and businesses. Ensuring that your website is accessible to people with disabilities can help you to reach a wider audience, improve user experience, and boost your search engine ranking. Here are some of the critical benefits of ADA Compliance for websites:

  1. Reach a wider audience: By making your website accessible to people with disabilities, you can tap into a significant and often underserved market. People with disabilities make up a sizable portion of the population, and by making your website ADA-compliant, you can ensure that they can access your content and services.
  1. Improve user experience: An ADA-compliant website with clear headings and descriptive links is often easier to navigate. This can make it easier for all visitors to find the information they need and complete tasks on your website.
  1. Boost search engine ranking: Search engines like Google prioritize websites that are accessible and user-friendly. By ensuring that your website is ADA-compliant, you can improve your search engine ranking and make it easier for potential customers to find you online.
  1. Reduce legal risk: ADA Compliance is a legal requirement, and failure to comply can result in legal action. By ensuring that your website is ADA-compliant, you can reduce the risk of legal action and ensure that your business operates within the bounds of the law.
  1. Demonstrate your commitment to inclusivity: With an ADA-compliant website, you can demonstrate your commitment to inclusivity and social responsibility, which helps build trust with your customers and create a positive brand image.

Common barriers to website ADA compliance


When designing a website, it is crucial to consider accessibility for all users, including those with disabilities. However, many websites still face common barriers to ADA compliance. Here are some of the most common obstacles to website ADA compliance:

  • Inaccessible Images: Images on a website should have alternative text (alt text) to describe what they show. Without alt text, visually impaired users using screen readers cannot understand the context of the image.
  • Incompatible PDFs: PDF files must be accessible to screen readers. If they aren’t, users with disabilities may be unable to access vital information.
  • Poor Color Contrast: A website’s color scheme must have sufficient contrast to ensure users with color vision deficiencies can read the text. Poor contrast can make it difficult to read and navigate the website.
  • Complex Navigation: A website’s navigation should be simple and intuitive. Complex navigation structures can be challenging for people with disabilities, particularly those who use assistive technologies.
  • Inaccessible Videos: Videos on a website should have captions or transcripts to make the content accessible to deaf or hard-of-hearing users. Additionally, videos that auto-play or are challenging to pause can frustrate assistive technology users.
  • Inaccessible Forms: Forms on a website should be designed with accessibility in mind. This includes proper labeling of form fields and using error messages that are easy to understand.
  • Lack of Keyboard Accessibility: Keyboard accessibility is essential for users who cannot use a mouse, such as those with motor disabilities. Websites should be designed to access all functions using only the keyboard.

Best Practices to Achieve ADA Compliance

Here are some best practices for achieving ADA compliance:

Here are some best practices to achieve website ADA compliance:

  1. Use clear and descriptive headings to structure your content and make it easier for users to navigate your website. Clear and descriptive titles also help users with screen readers understand the structure and context of your content.
  1. Add alt text to images: Alt text describes the content of an image and is read aloud by screen readers. Ensure to provide accurate and descriptive alt text for all photos on your website.
  1. Use descriptive link text: Use descriptive link text that provides context for where the link will take the user. Avoid using generic phrases like “click here” or “read more” without context.
  1. Provide captions for videos: Provide captions for all videos on your website to ensure that users with hearing disabilities can understand the content.
  1. Ensure color contrast: Ensure the color contrast between text and background meets the WCAG (Web Content Accessibility Guidelines) 2.1 AA standards. This ensures that users with visual impairments can easily read the content.
  1. Make forms accessible: Ensure that all forms on your website are accessible to users with disabilities. Provide labels and instructions for each form field and ensure users can navigate the form using the keyboard.
  1. Test your website for accessibility: Use accessibility testing tools to identify and fix any accessibility issues. Many free and paid tools are available, such as WAVE, Axe, and Siteimprove.
  1. Provide alternative formats: Provide alternative formats for content on your website, such as audio or Braille, for users with disabilities who cannot access the content in its original format.

Build an ADA-compliant website with Exemplifi

At Exemplifi, we understand the importance of building an ADA-compliant website. Our team of experts specializes in developing websites that meet accessibility guidelines and provide a positive user experience for all visitors.

We offer various services, including accessibility audits, remediation solutions, and the implementation of accessibility features such as alternative text for images, keyboard navigation, and video captioning. Our approach to web development is user-centric, meaning we prioritize the user’s needs and experience in the design process.

Working with us to build an ADA-compliant website can benefit businesses in several ways. By ensuring their website is accessible to everyone, companies can increase their reach, improve their brand reputation, and demonstrate their commitment to inclusivity.

We take pride in our ability to create functional and inclusive websites. Our expertise in web development and accessibility standards ensures that businesses meet all requirements and provide a positive user experience. Our team’s knowledge of accessibility standards and user-centric approach to web development can help companies to ensure that their website is functional, inclusive, and meets all legal requirements.

Atif Mallo

Atif Mallo is a freelance blogger with huge interest in technology, science, life hacks and health. He loves coffee, cheesecake and chess. Drop a line in comments to leave feedback for him.

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