According to IDC, the global Augmented Reality and Virtual Reality industry is likely to reach $162 billion by 2020. So what do companies do to make the AR and VR successful? What is the difference between them? What are the best examples of VR and AR mobile application development available? Let’s discover.
The world is rapidly shifting, as the technology keeps innovating and improving. People are able to explore and interact with the environment more and new experiences are offered to consumers with the development of technology. These are made possible with new experiments in entertainment, education, architecture, medicine, arts, and sports. To keep up the pace with dynamic technology, many companies that cater to mobile app and software development firms in Dubai are adapting AR and VR technologies in developing apps.
Virtual reality extricates people completely from their natural environment and places them in a whole new ‘digital’ layout using the technology. This technology is software-generated and recreates a precise situation or environment in a way that the user feels as if it is their actual surrounding. If developed skillfully, the recreated environment can activate intense emotions as the real world can. Though virtual reality has just been in the tech spotlight, it has already been around for quite some time.
The use of virtual reality in mobile app development is a common practice these days and is used in almost all fields of study. What’s more, you do not need to pay a huge price to buy an Oculus Rift or HTC Vive headset to give virtual reality a shot.
Augmented reality does not create a virtual world but overlays the real one with computer graphics. It is the technology that adds digital objects to the actual environment. Usually, these digital overlays can incorporate 3D models and objects, videos, or textual data.
Augmented Reality is used in many ways. However, AR can be classified under three types: AR Gaming, AR Viewing, and AR Browsing. The best example for each category is Pokemon GO. It is evidently the most popular AR mobile gaming app of today. As for the AR Viewing, Ink Hunter can be a successful example of the Augmented Reality mobile application development with 3D models linked to the real user. This app allows its users to try a tattoo virtually, by using their smartphone’s camera that is placed on the part where they want a tattoo.
AR and VR mobile app development
The trend of VR and AR mobile app development is progressing very fast. So it is not unusual that businesses are probing for experienced and highly adept AR and VR app developers who are experts in creating immersive new apps and games.
Mostly VR apps are developed using two most prevalent platforms for gaming, Unreal and Unity. These platforms permit the developers to create immersive VR experiences ready for use.
The most distinctive factor about VR mobile application creation is that many VR app developers choose to work while wearing their VR headset. That means VR developers truly develop their apps in VR. Software like Bigscreen allows them to do so.
VR mobile application development has not reached the peak of its fame and usage. It is still interesting and intriguing but is an expensive technology to use conventionally. Nevertheless, with the advancement of the VR, the leading manufacturers of VR hardware will be able to introduce inexpensive options for the masses. This can be an appropriate time for your business to have VR apps, so you are on the same page when the VR technology conquers every home and office.
The most amazing feature about AR mobile app development is that it has already gained popularity and aims to provide an enhanced user experience. To view videos, textual data, or other multimedia content, AR uses smartphone cameras.
As for mobile application development, AR apps fall into two groups: marker-based AR apps and location-based AR apps. Aligned on the position of a mobile device the location-based AR apps provide anecdotal information of actual objects. Such anecdotal data can include helpful instructions or directions to some shops or eateries, locating a car in a parking area etc. Some of these AR apps can even empower you to detect a specific star in a constellation on the sky. On the contrary, marker-based AR apps work by detecting definite patterns (such as logos, QR codes etc) and overlapping a digital layer on them in reality. For example, by positioning a camera of a smartphone onto the printed movie poster at the cinema, one is able to watch a movie trailer, which has been virtually overlapped on the poster.