If you’re currently operating a small or freelance copywriting business that is turning over a healthy profit, congratulations are in order. A lot of new companies fail to get off the ground, so bucking that trend deserves praise.
Yet the work has only just begun. Your business might be doing fine at present, but there’s always pressure to progress and grow. Show any signs of stagnation, and the competition will use this to their advantage.
Along with continually moving with the times, there are many different elements of your company that require attention. So many, in fact, that it can get overwhelming – particularly when gearing up for an expansion.
If you’re not quite sure where to begin in that regard, the following advice can act as a starting point. Here are four methods to successfully grow your copywriting business:
Increase workforce productivity
Employees are the most integral aspect for a business. If employees are working well, the rest of the company will function to a high standard. Due to this, you need to place an emphasis on boosting the productivity levels of your workforce. Whether you have two employees or 20, this needs to be a priority.
There are various ways in which this can be done. For a start, an employee satisfaction survey will deliver an insight into how your employees feel, and you can act upon this to improve their wellbeing. In addition, you can introduce software tools to streamline their work.
Understand your audience
When you have a true understanding of your customers and audience in general, you have a greater foundation to develop services. After all, you will typically need to introduce new services – or at least refine them – for your business to grow.
To jump inside the mind of your customers, analyze the reviews they post. Ask them to fill in surveys about what kind of content they like to read, what they want to see more of, and, more importantly, what they don’t like. Do anything to enhance your understanding of their needs and characteristics.
Turn customers into loyal followers
Existing customers are a vital component for every company. Statistics suggest that you could spend upwards of five times more when attempting to gain new customers.
Yet turning customers into loyal ones is no easy task. To start with, there’s always the threat of competitors luring them away from your business. Plus, you have to provide them with a reason to stick around.
One way is to create a loyalty reward program. Furthermore, always ensure you let them know about your latest offers and promotions. Maybe you have 50% off on content orders or a trial for a new type of blog content. They won’t necessarily know unless you tell them.
Pump in more money
If you want to take an aggressive approach with your business growth plans, bringing in additional funds is imperative. It will allow you to ramp up your expansion by investing in various different elements, all at once. This way, you will be able to splash additional cash on marketing, new service development, hiring and training employees, and so much more.
To get the funding you require, a traditional loan from a bank is recommended. However, there are alternative financing options – from crowdfunding to securing an angel investor – if you fail to pass the requirements set for acquiring a bank loan.