Every customer has unique needs. They come with their own criteria and qualifications when it comes to choosing quality retail packaging. Getting inside the heads of your customers is no easy feat. It’s really tough. But, once you master the art of tapping into their values and develop an understanding of how they make purchasing decisions it’ll become a lot easier to tweak your custom printed boxes and up your packaging game.
So what exactly do they value and how on earth custom packaging boxes’ suppliers can use this information to perk up their packaging? While there are more than a dozen ways to drive customer value with quality packaging, we selected three to help you raise the level and accumulate more profit.
Let’s dig into the psychology behind what motivates your customers to make the purchase.
Fitness and Well-Being
The fitness industry in the US is booming at a staggering rate. The appealing health food opportunities, therefore, can be found at every corner. From protein packaging to vitamin packaging and supplement packaging, all are emphasizing the benefits and purpose of their products.
As a result, health and wellness products are proving huge drivers for consumer purchases. Every day millions of people are searching for products that can help them improve their health and shape their lives. By leveraging custom printed boxes, you can appropriately market your message of fitness and well-being and help customers achieve their goals.
This will fast track your journey and give you a decisive edge over the competition. Because when customers will look for perfect health food they can’t help but notice your unique packaging on the retail shelf. But, health and well-being aren’t all about pills and powders.
Today, customers are more enlightened and informed, so they are more inclined to use natural products. This is where your custom packaging boxes for organic food can help improve your sales.
When it comes to organic food packing, quality is the most important thing to customers. The Legacy Printing’s cardstock packaging with windows is a popular example in this regard. Since organic food is all about showing transparency the unique packaging allows customers to see the foods, which is an excellent way to be transparent.
Busy Lifestyle
We live in a fast-paced world where people rush for instant gratification. With consumers’ lives become increasingly busy, they are always on the lookout for quick and convenient ways to do things in almost every aspect of their lives.
That’s where protective packaging comes in.
When customers are on the move, you can’t always expect them to carry pre-cooking meals or pre-packaging snacks. However, when you don’t want to resort to junk food, it generally boils down to quality food that is packaged in convenient boxes.
For instance, stand up pouches with different carrying handles remain ideal for customers who are always on the go. Not only it allows them to carry the packaging easily but also enables them to choose their own portion size and zip up the pouch after snacking. This way, your customers can stay on track during meal time and save some leftovers for later.
However, packaging convenience isn’t limited to snacking. Having a packing that is easy to open and close also saves you the hassle. And when a custom packaging boxes company or retailer make their customer’s life easier with the power of smart packaging, they achieve a new level of marketing.
Fun and Entertainment
You can’t expect human beings to work all the time. So when it comes to entertainment, fun, and enjoyment, we never miss a chance to bask in the pretty day.
But when it comes to fun and entertainment from product packaging, it becomes a matter of perspective. Sure, a custom packaging company thinks all sorts of packaging are fun, be it chocolate packaging, candy packaging or bird food packaging. But your customers don’t think the way you do.
Coming up with fun and entertaining packaging can be a tough task, but it isn’t something that can’t be achieved.
These days customers are focused on digital and entertainment world, you can blend the two together and create a fun packaging solution. For example, connect the product packaging to your social media pages and grab your customers’ attention by creating intriguing and innovative hashtags.
That way, your consumers would use your product at home and enjoy an interesting conversation on social channels by sharing their experiences with your brand. This interactive element can be added to all kinds of product packaging, ranging from crackers, cookies, chips, beverages, and more.
Final Thoughts
By embracing these tactics, your brand can effectively engage its target audience. But before you take the first step, make sure to understand your intended audience’s needs. Know your audience from inside out, and then design a high-quality custom packaging solution that can help you achieve the rest.
