Web DevelopmentDigital Marketing

Digital Marketing and Web Development – A Powerful Combo

The world is your oyster and with digital technology, you can grab all the pearls you can get.

Everything is becoming digital. You can talk about smartphone brands, struggles of working from home, or how people earn money just by doing pranks on YouTube, but one thing is certain: we’ve discovered the potential of digital technology to generate sales and discover business strategies.

The digital world is actually enigmatic and more complex. For business owners, it’s a place that offers opportunities to be creative and competitive. Digital marketing is one of the most recommended marketing strategies in the post-industrial information era. It can help you keep up with the trends and help you increase your engagement with your audience.

However, it doesn’t live on strategies alone. It doesn’t only involve social media and it’s not just about selling products or services. Digital marketing is a chance to not just sell, but to sell better and nurture customer relationships. With an effective website and proper knowledge on how to do digital marketing, you can thrive and compete against the powerful giants in the industry.

Digital Marketing and Web Development

Digital Marketing

By definition, digital marketing is a strategy that uses any electronic devices or the internet to promote a business, a product, services, etc. It involves organic social media, paid social media, email marketing, display retargeting, affiliate marketing, and website testing.

Website Development

Website development is everything related to website creation. This is where the behind-the-curtains magic happens in making a website look exceptional, work swiftly, and perform appropriately. It also includes numerous aspects of web design including but not limited to layout, content, graphics, search engine optimization, and conversion rate optimization. An alternative to websites, are sales funnels.

Why Digital Marketing and Web Development Should Work Together

Digital marketing is more than just increasing engagement on social media or building a massive following online. Building an effective website isn’t just about how colors and designs. It is all about building a high converting website that drives leads and increases sales.

Effective Websites For Lead Generation

A business without a website is like being in a boat without a paddle. Your social media pages aren’t enough to tell the world about you. Your website represents your brand or your company. It’s a place where your potential clients interact and get to know you more. How you portray yourself through your website, can either positively or negatively affect your image.

You need to remember that the creation of your website is crucial to your digital marketing scheme. If web development is not visible in your digital marketing plan, your business would less likely have a stronger online presence.

Web development is a part of digital marketing; however, it doesn’t mean that it plays a lesser role. As mentioned, web development serves as your image in the online community. Just imagine this: you may have the most engaging content, but your audience is experiencing common website issues due to a lack of proper web development.

That, or you have a spectacular web design that can be seen from layout to optimization, but your content is at the other end of the quality scale.

There are a number of advantages that come with proper web development, such as good user experience, effective visual marketing, optimal site performance, effective on-page SEO, and a user-friendly back end, among others. Aside from the advantages, it will also become your business’ frontline offense. Why? Since most of us are already using the Internet, needless to say, more and more people will try to connect to you through the Internet as well. When you’ve generated leads, the next challenge is to convert your leads into sales.

Web Optimization Increases Organic Visibility

A digital marketing strategy with good SEO practices can help reach your target audience. Marketing experts recognize SEO as an integral part of a company’s digital marketing campaign. A successful SEO-optimized website is clearly focused on quality content, relevant links, page design, user experience, and more.

Google only recommends relevant websites to its users. User experience is not only about the design of the page but it also involves sharing quality posts or articles that are worth reading. Relevant links also generate web traffic. With good website traffic and social media marketing strategies, your business can easily convert visitors into paying customers.

User Experience Nurtures Customers

Having a wonderful user experience is what marketing is about. It is about giving your customers what they need and deserve.

Responsive and mobile-friendly websites promote user satisfaction. Consumers now shop online and bring their smartphones and tablets along wherever they go. With responsive websites that are compatible with any device, it’s easier for your customers to sign up, fill out contact forms, or navigate to another page.

A website with good SEO moves and responsive design encourages visitors to stay longer and learn more about what you can offer. We live in a fast-moving world where tasks can be done with a single click and everything can be found online. We live for convenience.

In fact, scientists claim we now have shorter attention spans than goldfish. It can’t be denied that great visual interface design is one way to grab your prospect’s attention. But let’s not forget about the power of functionality, site speed, and the kind of images you post on your pages. We are fully aware that original and high definition images create a genuine impact on your audience.

Today’s consumers are smart and frankly, impatient. The internet is a competitive place for businesses. There are millions of other websites to explore and products to buy. Your visitors can only wait for two or three seconds before moving on to another website.


A successful digital marketing campaign is a combination of knowledge, tools, skills, and an effective website. Digital marketing, when incorporated with web development skills and good user experience, can definitely build a stronger online presence.

Atif Mallo

Atif Mallo is a freelance blogger with huge interest in technology, science, life hacks and health. He loves coffee, cheesecake and chess. Drop a line in comments to leave feedback for him.

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