One of the major challenge in hotel business is always maintaining hotel occupancy at peak level. You need to fill rooms in order to earn more and stay profitable in the long run. But how exactly you get more heads in beds when competitions around you offer more or less same type of services?
To improve occupancy you have to put yourself in your guest shoes and understand guest requirement, cloud based hotel software will help you understand where they are most likely to find you and to design a strategy that will put you ahead of competition is a definite way to boost hotel occupancy.
Fortunately there’s a lot you can do to win bookings and improve your occupancy rates that won’t sacrifice revenue or reputation with a cloud hotel software. We list few tips so you can use to maximize occupancy
Focus on the right market
These is really clear and most essential step to increase your hotel occupancy. There is a contrast between a ‘one in million guess’ approach and a focused on one. Thus, consider your property culture, analyze the historical info, and locate the demographic that your property is especially appropriate for. Then make marketing decisions accordingly and chalk out the exact market that you should target.
Tailor packages and promotions
Rather than cutting rates to boost guests to book, increase the value of the idea. This can be anything from tailored packages and promotions to simple policy changes that include accommodation. Late checkout, free WiFi, or a complimentary breakfast are simple additions that mean a great deal to your guests and make you emerge from the competition.
Promote your location
Utilize your website, social media accounts, blog and marketing hotel software to promote your property & locality. Creating content that features the things and find in your region will help rouse people to make the trip. You’ll be viewed as specialists with strong local connections and they’ll recall your property when they go to book accommodation.
Work together with local people
It’s something other than local events that can possibly attract guests to your property. Partnerships with local people and organizations can be an extensive preferred advantage as well. Real estate can score you some long haul guests (from half a month to a couple of months), and cross promotions with local restaurants and attractions can convey more attention to your business.
Discounts, loyalty programs and other perks
Who doesn’t like discounts! It is naturally human to choose something that is discount regardless of whether it is more costly than different options accessible. People are psychologically inclined to feeling that they are getting the best deal when they see discount offer. Have separate discounts for students, youngsters underneath a particular age, for business travelers, and so on. These way you have motivation to attract different type of guests. Also toss in a pack of different offers like early-bird discounts amid peak season.
Another incredible tip to increase hotel room occupancy is to begin with some strong loyalty programs for your guests. Loyalty programs are amazingly helpfully with regards to encouraging repeat guests. Guest loyalty is an amazingly helpful weapon for hotels since it costs lesser to retain guests than to draw newer ones.
One more hotel technique to increase occupancy is to offer packages to long haul guests. Multiple times, it pays to tie up with your local real estate agents for a small fee. They could redirect people to you when someone is on the chase for an accommodation ranging between a few weeks to a couple of months.
Make your property as Comprehensive as it can get
One thing that can separate you from the commotion is “inclusion”. This is maybe the most under-investigated hotel room sales strategy. What do you mean by inclusion? We mean, influence your property as welcoming as it can to your guests.
Engage with online audiences
What’s more, ultimately, never underestimate the intensity of social media when it comes to increasing hotel room occupancy. Engaging with your online audiences goes a long way in building trust among your prospects. By being dynamic on review sites and by reacting to questions posted by prospective guests, you convey the message that you care. What’s more, that is step number one to winning their loyalty. Not just that, it also communicates that you pay attention to your business. Likewise, be steady with your communication.
These tips and all-inclusive cloud Based Hotel software will help you increase hotel room occupancy more effectively. While things aren’t going to change overnight with regards to accomplishing full occupancy, small steps taken in the right direction will doubtlessly get you results.
If you have other tried and tested ways to boost hotel occupancy that have worked at your hotel, do leave us a remark. We’ll be glad to find and learn.