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The Importance of Titles and Meta Data in SEO

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By carefully choosing the words you use in your title as well as your meta description, you can make it more likely that people will click to your website when they search for the products or services you offer using search engines.

The precise words used in these tags and your meta description are the same words that people will type into the search box to find your website. This is a very important factor in search engine optimization.

What are title tags?

If you are very descriptive in your title tag, there is a higher chance that a searcher will click into your website when they search for the exact keywords you are targeting. For example, if you sell specialty moodlets made in B quality, you will want to use the words, “quality moodlets” in your title tag. Your website is more likely to attract multiple visitors if it focuses on only one or two keywords.

What are meta descriptions?

Your description is often a short sentence or two that tells us what your website is about. Keep it short and to the point because it will make your website stand out from the crowd when people search for the specific keywords you are targeting.

Now that you know what title tags and meta descriptions are, let’s move on to headers and different types of tags.

What are header tags?

The header is a larger bold type of text usually in the upper section of a web page. Have your main keywords in the top header and your bottom header draw visitors into your website.

The top of a web page is where most website visitors immediately eye roll. I’m guessing that doesn’t make good business sense for the bottom of the page to have your business name. However, having your keywords in the bottom of your website as well as your main header will optimize your website for search engines.

However, there are several different types of headers that are available to you.

In terms of titles and descriptions, headers can be:

Domain name generation – A lot of new domain names are hard to log into. Being able to choose a domain name that has your keywords in it will make it easier to optimize the website for search engines.

Title tags – Title tags are the top section of a web page and are the major source of telling the search engines what the site is about. Having your keywords in the title will help your website optimize for search engines.

Link matching – Search engines will match a link from another website to yours and use the keywords in the destination domain for the link. ThisHeader is used to tell the search engine that the content is relevant to the website. Having a link that says “Home” tells the search engine that the website is about home security measures, even though the website is actually about safety.

Websites editing – Content on the site is not only important to search engines. Customers are also very interested in being able to modify pages and view custom content about a product or service.

Within images – Once you upload an image to your website and save it, use a unique URL to easily optimize the image and the surrounding text. Your image editing software should already include title tags and image filters that enable you to quickly optimize the file, giving it greater search engine optimization potential.

Anchor text – On every page on your site, you should use a title tag that contains a keyword that you are optimizing the page for. In addition, have your target keywords in the anchor text that links to other pages about the topic.

Links – Have a clear structure that includes text links to other pages about the topic. The link should contain the keyword that you are optimizing for.

Keyword research – Keyword research is the process of finding keywords that are related to the topic of the website and that could drive traffic to the website by making it to the top of search engine results.

Google AdWords Keyword Tool – Use this tool to help you identify the keywords related to the topic of the website. Based on the result from the tool, use the result keywords to select keywords for the website.

Title tags – Use title tags to optimize the first instance of the webpage in a search engine. You should include the keywords in the tags of the title tags before the conclusion.

Canonical URLs – rel=”canonical” link element exists within HTML to point to the authoritative version of the website. Making use of it is necessary so as to avoid being penalized by the search engines.

Robots.txt – Start using robots.txt to give search engines control over how spiders interact with the website.

Sitemap – Search Engines love sitemap which makes it easier for them to crawl and index the different pages of the website.

Directory submissions – Skilled SEO’s are submitting the website to the search engine friendly directories is one way of making the website available to the spiders and gaining valuable backlinks.

Prior to becoming an author for Technical Writers, Cooper took the opportunity to explore the digital world with a range of academic and training courses. His first hand experience within the tech industry, in addition to his degree in English Literature, cemented his career in creating content regarding all things marketing and technology.

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