Google, started using mobile-friendliness as a ranking factor and started recommending responsive web design, in 2015. There are various reasons why Google recommends responsive websites which will be discussed in this article. Let’s give a brief explanation of the benefits of this design practice with an example. A Canadian entrepreneur hired a web design services firm in Vancouver to get a mobile-friendly website.
The agency created a responsive interface which reduced the developmental costs while ensuring the website was rendered perfectly on all screens. It also helped the business in getting prominent positions in relevant search results. Let us now take a look at the reasons which led the search engine giant to start endorsing the design strategy.
Makes It Easier To Share Content
Responsive web design is the practice of creating a single page which automatically resizes, shrinks or enlarges depending on the screen of the device being used. This eliminates the need for having separate interfaces for different device types. Earlier, with different versions of the same websites, there were more than one URL for the same content.
This meant that a useful material could be shared only among specific device users. The content of a responsive website can be easily shared across all kinds of devices and other platforms because of a single URL. This helps in maximizing the potential of valuable material in generating more traffic.
Helpful In Accurate Indexing
Having an interface built according to responsive design principles helps in ensuring that the pages will be correctly indexed by search engines. A single version of the website helps Google’s search algorithms to accurately index its different pages. Earlier, they had to register the corresponding desktop or mobile versions of the pages in order to provide exact results to users.
Moreover, the search engine leader has switched to mobile-first indexing meaning its bots will crawl the mobile version before registering other formats for determining search result rankings. Businesses like the Canadian enterprise which engaged the firm for responsive website development in Vancouver did not have to modify their interface to accommodate the changes.
Responsive Website Is Easier To Maintain
One of the biggest reasons which make this design strategy so popular is that it reduces the time or money required to create a website. With only one version required to be created, the project is finished quickly and in a cost-effective manner. It is also easier to maintain the pages of a responsive interface. Instead of making changes or removing bugs from two separate websites, the owners need to focus their attention solely on a single interface. They get more time to dedicate to other vital areas of their business.
Have Faster Loading Speed
A key reason why Google recommends responsive websites is that such interfaces have faster page loading speeds. Their well-organized design and compatibility with multiple browsers ensure that their pages are rendered quickly across all devices. The search engine market leader wants to provide accurate and useful results to users. It considers fast loading speed as an essential component of good user experience and uses it as a ranking signal.
These websites do not use redirection for providing optimized pages for all device users which reduces the time for loading a page in a browser. Moreover, user-agent-based redirection can negatively affect a website’s user experience as errors can occur during the detection of user-agents.
Minimum Possibilities Of Common Mobile Web Design Errors
Useful In Efficient Crawling
The easier it is for Google to find and understand a website’s content, the better its chances of appearing in prominent positions in search results. A page created by the application of responsive techniques will need only a single bot to crawl it once. As compared to multiple bots crawling numerous times to understand all versions of content, it is a much better option. The efficient nature of the crawling will help in indexing a large amount of the website’s content and improving its visibility.
The main underlying thought in the above-mentioned reasons why Google recommends responsive websites is that the practice helps ensure good user experience. This is valuable for increasing user engagement as well as garnering high search rankings.